Charter Signatory Spotlight: Oxford Bus

We signed the Equinox Charter because, at Oxford Bus Group, we strongly believe in collaboration to support Oxfordshire’s innovation ecosystem. As a major regional public transport provider, we play a vital role in connecting people, organisations, research hubs, and communities. Joining the Charter enables us to contribute to shared goals around sustainability, inclusive growth, and regional connectivity. 

Oxford Bus Group is a collection of public transport operators delivering essential bus and coach services across Oxfordshire and beyond. Operating across the transport, mobility, and tourism sectors, we support residents, students, visitors, and businesses with sustainable travel options. 

Oxford Bus Company — the flagship brand of Oxford Bus Group — was founded in Oxford in 1881 as the City of Oxford and District Tramway Company. Today, Oxford Bus Group employs around 1,600 people across the region and delivers millions of passenger journeys every year. 

Our group includes the brands: 

• Oxford Bus Company  

• Thames Travel  

• The Airline  

• City Sightseeing Oxford  

• Carousel Buses  

• Pulhams Coaches  

• Pearces Coaches  

We operate a mixed fleet that includes both zero-emission and low-emission vehicles, eflecting our ongoing commitment to sustainable transport. 

Oxford Bus Group runs a range of community-focused initiatives throughout the year, including: 

• Brand the Bus  

• Christmas Light Bus  

• Chatty Bus  

These initiatives help strengthen connections with the communities we serve. 

We are proud of: 

• Significant investment in zero-emission and low-emission vehicles  

• National recognition for customer experience, accessibility, and community engagement  

• Delivering major improvements to the Oxfordshire bus network through partnership working with councils, universities, and businesses  

Our favourite aspect of the Oxfordshire innovation ecosystem is its collaborative culture — where universities, industry, transport providers, and public-sector partners work side by side to develop ideas that create real-world impact.